I saw an exhibit at the Centre Pompidou when I was in Europe that centered around this piece. I had never heard of it before but I thought it had a beautiful simplicity. It was a gift that Duchamp gave to one of his friends. A pharmaceutical bottle that he emptied out and filled instead with the air of Paris. I really love his readymades and this one somehow feels like the most poetic.
I remember watching "hey dude" on nickelodeon and they were trying to sell the air of new mexico.
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